Kanye West who is is an American rapper,entrepreneur,record producer,and fashion designer originally designed a shoe for Adidas in 2006,but it was never released. AS we knew the first brand to officially collaborate with Kanye West was Bape. They released a pair of Bapesta “College Dropout” shoes with garner high resell prices. He has also designed shoes for Louis Vuitton and Giuseppe Zanotti,and (most notably) Nike. His collaboration with Nike lasted for five years and led to the release of a total of three (two silhouettes,the Air Yeezy 1 and the Air Yeezy 2) sneaker styles.
Kanye West officially left Nike In 2013,after the release of the “Red October” Air Yeezy 2s and he to reach out to Adidas. Adidas agreed to give him royalties,and West described the CEO of Adidas as “someone who allowed him to build something”. Under the partnership with Adidas,West retains 100% ownership of his brand while having full creative control over the products released.In Feb 2015,a year and three months after the confirmation of the Adidas and Kanye West collaboration,the collaboration officially debuted. “Yeezy Season 1” was highly anticipated and celebrities such as Rihanna,Diddy,and West’s wife Kim Kardashian were at the showing. “Yeezy Season 2” and “Yeezy Season 3” also saw notable amounts of success upon their releases.In June 2016,West and Adidas announced an extension of the deal and the launch of a new Yeezy category.In 2019,sales for Yeezy’s Adidas sneakers generated $1.3 billion in annual revenue.In 2020,sales for the sneakers reached nearly $1.7 billion in annual revenue,netting Yeezy $191 million in royalties.